Agarwood owes its enchanting fragrance to the intricate alchemy within the Aquilaria Crassna tree, a response to external assaults by fungus or parasites. Among the rarities, the highest one is known as Kyara, or Kỳ Nam in Vietnamese — a wood that matures over centuries, infiltrated by a distinctive fungus, and forged under unique climatic conditions. This makes it one of the planet's most opulent natural treasures. Its distinctive aroma and revered status in various traditions makes it immensely sought-after, a demand that has endangered the wild Aquilaria Crassna tree. 

We are committed to responsible sourcing and do not obtain agarwood from wild Aquilaria trees. Instead, we choose to work with sustainably cultivated agarwood from Vietnamese farmers, a painstaking process that spans over a decade.

Agarwood possesses a complex aroma, unlike any other in nature. In the world of perfumery, it is commonly referred to as "oud." 

However, due to its extravagant cost, most oud fragrances use synthetic replicas—molecules designed to mimic the essence of this extraordinary scent.

We invite you to experience Seraphic Oud, crafted from 100% natural ingredients, and savor its luxurious fragrance—an homage to the spirit of a tree nurtured with unwavering dedication.

Our incense is meticulously handcrafted in Hue, the former imperial capital of Vietnam and a UNESCO World Heritage Site. 

This city, steeped in centuries of opulence and elegance, has a rich legacy of agarwood incense, nurtured by the Nguyen royal family. It symbolizes reverence, purification, and spiritual communion. Seraphic Oud pays homage to Hue's timeless essence and quintessential Vietnamese refinement.