Good Sense was born from the vision of two co-founders who have had demanding careers in music, tech, and finance. Amidst the relentless pursuit of our professions, the practice of meditation became a sanctuary - a quiet moment to relieve stress and discover inner peace.

Meditation led us to the profound tradition of lighting agarwood incense. This rekindled connection was also an embrace of our Vietnamese heritage, where the highest quality agarwood originates. Our inspiration is to share with the world a treasure once reserved for the most exclusive circles.

In founding Good Sense, we are guided by the wisdom of the Buddha: "Be the light unto yourself." We aspire that our thoughtful creations can be your companion on your personal journey toward inner illumination and strength.

Agarwood, an exquisite rarity and one of the world's most precious natural treasures, is born from the rich resin of the Aquilaria Crassna tree - a species perilously close to extinction in the wild. Out of reverence for the environment, we refrain from sourcing from these vanishing WILD Aquilaria Crassna trees. Instead, we opt for agarwood derived from trees sustainably cultivated by Vietnamese farmers.

Our incense is then lovingly handcrafted by a multi-generational family of artisans in the historic imperial capital of Hue. In this city, the art of incense is interwoven into the very tapestry of tradition, a legacy upheld by the Nguyen royal family.

Furthermore, we provide a thoughtfully curated selection of living essentials designed to metamorphose your living space into a sanctuary of serenity and sophistication.